Online Video: The way of the future.
Take a look at the last trends.
In Q2 of 2014 alone, U.S. consumers watched 38.2 billion videos.
By 2018, 69 percent of total Internet traffic will be video.
Every minute, 48 hours of video are being uploaded to YouTube.
Customers are changing where they watch video:
From 2012 to 2014, mobile video views have increased by 400 percent.
20% of video views were happening on mobile devices at the beginning of 2015.
50% of video views will be happening on mobile devices in 2016.
By 2018, 149 million tablet video viewers will watch videos at least monthly. This will account for 70 percent of all digital video viewers in the U.S.
Watching behavior is changing:
81% of consumers watched videos longer than 10 minutes on their connected TVs, 65 percent watched videos longer than 30 minutes.
In 2014, viewers spent 23 percent of their time on tablets watching videos of 30 to 60 minutes in length, more than on any other device.
45% of mobile videos viewed were less than 6 minutes.
In warm weather, consumers watch 6x more video content on mobile devices.
In cold weather, viewers watch 29 percent longer.
Video advertisements are on the rise:
Online ad revenue will rise significantly; 2015 $7.7 billion, 2016 $9.59 billion, 2017 $11.25 billion, 2018 $12.82 billion.
The average click-through-rate (CTR) of video ads is 1.84 percent, the highest CTR of all digital ad formats.
YouTube holds 20 percent of the market share of total video ads in the U.S.
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