Take a look at the last trends.

The market:

    • In Q2 of 2014 alone, U.S. consumers watched 38.2 billion videos.

    • By 2018, 69 percent of total Internet traffic will be video.

    • Every minute, 48 hours of video are being uploaded to YouTube.

Customers are changing where they watch video:

    • From 2012 to 2014, mobile video views have increased by 400 percent.

    • 20% of video views were happening on mobile devices at the beginning of 2015.

    • 50% of video views will be happening on mobile devices in 2016.

    • By 2018, 149 million tablet video viewers will watch videos at least monthly. This will account for 70 percent of all digital video viewers in the U.S.

Watching behavior is changing:

    • 81% of consumers watched videos longer than 10 minutes on their connected TVs, 65 percent watched videos longer than 30 minutes.

    • In 2014, viewers spent 23 percent of their time on tablets watching videos of 30 to 60 minutes in length, more than on any other device.

    • 45% of mobile videos viewed were less than 6 minutes.

    • In warm weather, consumers watch 6x more video content on mobile devices.

    • In cold weather, viewers watch 29 percent longer.

Video advertisements are on the rise:

    • Online ad revenue will rise significantly; 2015 $7.7 billion, 2016 $9.59 billion, 2017 $11.25 billion, 2018 $12.82 billion.

    • The average click-through-rate (CTR) of video ads is 1.84 percent, the highest CTR of all digital ad formats.

    • YouTube holds 20 percent of the market share of total video ads in the U.S.




Online Video

Online Video
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